![]() Tuesday also has the highest email open rates, which is another reason why I think it’s so effective. By Tuesday, people are starting to settle into their productive work schedule and are more likely to buy. As the start of most peoples’ work week, people are still in “work mode” on Mondays. □ On average, the best day to launch is Tuesday.Įven without looking at the data, Tuesday logically makes the most sense. Tuesday has the most projects launched and the most backers / project.Vast majority of projects launch at the beginning of the week.The higher the backer icon, the more average backers / project over that period. The higher the bar, the more projects were launched during that day. When is the best day of the week to launch?Įach bar in the chart above represents a new day in the week starting from Monday and ending on Sunday. This may seem counterintuitive but people buy products based on the need they have now even if it’s a pre-order. Do not try to launch early so that backers receive your product during the month they’d want to use it. For example, if you were launching a portable AC unit, you’d want to launch in summer when it’s hot. If your product is seasonal, launch during that season. Because of this, you can feel confident launching in any month besides December. □ On average, the best month to launch is May.Īccording to the data, May is the best month to launch (excluding December), but only by a small margin. March is the most popular month to launch campaigns.The higher the bar, the more projects were launched during that month. ![]() When is the best time of day to launch?Įach bar in the chart above represents a new month in the year.When is the best day of the week to launch?.One last note before we dive in… even though this is only looking at Kickstarter projects, I see no reason why this doesn’t apply to Indiegogo as well. This metric does a better job of showing the likelihood that someone will back during a specific time frame. We’ll further break those down by two metrics:Įven though we report on both, the most important metric is Average Backers / Project. To answer this question, we analyzed data from 342,287 Kickstarter projects. And planning ahead will allow you to maximize your crowdfunding results. Knowing the answer to this question will help you plan your 2023 crowdfunding launch. One of the most common questions I get asked, aside from which platform to launch on, is “ when should I launch my crowdfunding campaign?” By when, they mean the best month, day of the week, and time of day to maximize their crowdfunding results.
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